Key Research- Ltd
Marketing Services in Tauranga
www.keyresearch.co.nz
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(07) 575690?
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77 Maunganui Road. 3116, Tauranga, Bay of Plenty.Are you the owner or manager of this company?
What you should know about Key Research- Ltd
The MOSTER model analyses the current perceptions of customers and the level of change required to impact overall satisfaction. It then identifies the areas in which the greatest impact on customer satisfaction can be achieved with the smallest improvements in customer service. Priorities for improvement and the likely impact of improvements are clearly identified. Developed by Key Research, CPI is an innovative and holistic model that identifies the community’s perceptions of progress towards community outcomes and helps prioritise goals.
This is our proprietary methodology for taking the customer based measure of brand equity through five clear and important dimensions . The Metriquity tool reveals the best areas to grow and secure this advantage by establishing your total brand value, your brand’s strengths and weaknesses relative to others, and growth predictions based on promotional activity. The measures are created and displayed in a comprehensive and easy to follow hierarchical model which then enables mapping of your brand power and brand presence, to generate action points for your positioning and promotional strategies . Key Research’s Customer Satisfaction Index CSI looks to provide an overall measure of customer satisfaction with performance. There are inherent differences between the service a customer expects and the service a customer receives. Our CSI helps determine the tolerance threshold between expected and actual levels of service and helps determine where expected and actual performance becomes unacceptable to the customer.
Our Reputation Management system provides a unique and powerful analysis across a wide range of brand attributes. Key Research has developed a model to assist businesses in understanding customer perceptions towards increases in the cost of an improved quality of service. As well as identifying customers who would be prepared to pay more than they currently do for increased service, the model provides analysis to quantify customers price quality trade offs for both a disruption and improvement to the service including a range of acceptable price points. Our aim is to provide professional market research major insights and relevant facts and figures on which you can confidently base important business decisions that make a positive difference to your business.
When you choose Key Research you choose a team of dedicated, experienced business partners focused on providing reliable cost effective, appropriate and relevant market research. Using unique research methods and research models to ensure accuracy of our recommendations, we follow the Market Research Society of New Zealand Code of Practice which sets standards of ethical conduct to be followed by all researchers and clients. The team at Key Research work with private and public clients across a broad range of industry sectors including but not limited to banking, transport, energy, telecommunications, manufacturing and local government, across the world from our origins in New Zealand. The most fundamental drivers of any business are to deliver better products and services and to make more money.
A full service market research consultancy, Key Research was established in 1993 to provide strategic market research services for private and public sector businesses. Quantitative research relies primarily on the collection and analysis of numerical information while qualitative research focuses on smaller samplings with a richer depth of data drawn from interviews, discussion groups etc
This is our proprietary methodology for taking the customer based measure of brand equity through five clear and important dimensions . The Metriquity tool reveals the best areas to grow and secure this advantage by establishing your total brand value, your brand’s strengths and weaknesses relative to others, and growth predictions based on promotional activity. The measures are created and displayed in a comprehensive and easy to follow hierarchical model which then enables mapping of your brand power and brand presence, to generate action points for your positioning and promotional strategies . Key Research’s Customer Satisfaction Index CSI looks to provide an overall measure of customer satisfaction with performance. There are inherent differences between the service a customer expects and the service a customer receives. Our CSI helps determine the tolerance threshold between expected and actual levels of service and helps determine where expected and actual performance becomes unacceptable to the customer.
Our Reputation Management system provides a unique and powerful analysis across a wide range of brand attributes. Key Research has developed a model to assist businesses in understanding customer perceptions towards increases in the cost of an improved quality of service. As well as identifying customers who would be prepared to pay more than they currently do for increased service, the model provides analysis to quantify customers price quality trade offs for both a disruption and improvement to the service including a range of acceptable price points. Our aim is to provide professional market research major insights and relevant facts and figures on which you can confidently base important business decisions that make a positive difference to your business.
When you choose Key Research you choose a team of dedicated, experienced business partners focused on providing reliable cost effective, appropriate and relevant market research. Using unique research methods and research models to ensure accuracy of our recommendations, we follow the Market Research Society of New Zealand Code of Practice which sets standards of ethical conduct to be followed by all researchers and clients. The team at Key Research work with private and public clients across a broad range of industry sectors including but not limited to banking, transport, energy, telecommunications, manufacturing and local government, across the world from our origins in New Zealand. The most fundamental drivers of any business are to deliver better products and services and to make more money.
A full service market research consultancy, Key Research was established in 1993 to provide strategic market research services for private and public sector businesses. Quantitative research relies primarily on the collection and analysis of numerical information while qualitative research focuses on smaller samplings with a richer depth of data drawn from interviews, discussion groups etc
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